Authentic creator content. Smarter every round.
We handle the creators, the production and the admin. Every round builds on what the last one showed.
Why SwayQ
Brands don't need more creators. They need the right ones.
Our work lives in the connection between brands and creators. Not in lists, but in relationships.
Selected for relevance. Not just reach.
Brand fit
Do the creator's style, values and story fit your brand?
Audience
Is there a real connection between the creator's audience and the people you want to reach?
Content
Can the creator make something that feels natural, engaging and useful?
Collaboration
Is there potential for a good relationship, beyond a single campaign?
How we choose
Our team checks every creator against these four questions and compares them using the Q-Score, a position in their category built from verified signals. You approve the shortlist; we brief the creators, run the collaboration and keep the record of what the content did.
What the Q-Score isPeople first
Made with creators. Not just by them.
Good partnerships are built on respect for both the brand's ambition and the creator's own voice.
For creatorsHow it works
From brief to the next idea.
What we learn along the way can make the next collaboration stronger.
- We handle
- The brief, the creator selection, production and delivery, and the record of what the content did.
- You bring
- Your goal, your product knowledge, and your approval along the way.
What you can get
UGC, creator content and paid social ads, from one team.
SwayQ is a creator content engine in Copenhagen: we select the creators and produce UGC and influencer content for your organic and paid channels.
On your channels
Video and photo for your site, your social and your ads.
On the creator's channels
Creators publish to the audience that already follows them.
Either one can run as a single campaign or as an ongoing partnership with the creators who become the face of your brand.
Fee, usage rights and payment terms are agreed in writing for each collaboration. You can start with a single campaign.
Let's talk
A good collaboration starts with a conversation.
You don't need every detail ready.
- How SwayQ worksThe four steps from brief to delivery, who decides at each one, and how rights and the review window work.
- Meet the teamThe people who run your campaigns, from the brief to the final delivery.
- Influencer marketing in DenmarkWhat the Danish market looks like, and how SwayQ works with brands there.